The Opportunity
Lodging Partners, LLC is pleased to present the fee simple interest in the 79-room Comfort Inn North Myrtle Beach – Barefoot Landing, located in North Myrtle Beach, South Carolina. The Property is positioned in the heart of the Grand Strand, a 60-mile stretch of coastline that attracts more than 18.2 million annual visitors and is recognized as one of the Southeast’s premier drive-to leisure destinations.
The Hotel benefits from strong tourism fundamentals, diversified demand drivers, and sustained in-migration into Horry County. North Myrtle Beach attracts consistent leisure travelers, youth sports participants, golf visitors, and seasonal residents, supporting stable operating performance across peak and shoulder seasons. The submarket also benefits from proximity to regional healthcare facilities and Coastal Carolina University, contributing to year-round lodging demand.
This offering provides a compelling opportunity to acquire a well-located asset with a minimal PIP required to maintain the existing Comfort Inn flag (PIP available in the Data Room) in an established and resilient coastal market, with operational upside potential through enhanced revenue management, expense controls, and hands-on ownership, along with a clear path to significant additional upside through a Spark conversion and integration into Hilton’s industry-leading reservation system, driving enhanced revenue performance and long-term value creation.
The Property is offered at $7,000,000 ($88,600 per key), representing a 3.9x total revenue multiple. After allocating value to the leased restaurant income, investors are effectively acquiring the hotel operations at approximately a 3.75x room revenue multiple.
- Spark Conversion Opportunity
- Owner-Operator Opportunity
- Manager’s Apartment + Leased Restaurant Income
- Minimal PIP + Significant Upside via Spark Conversion and Hilton System Integration
Property Highlights
79 guest rooms, three-story, interior corridor hotel
Prime North Myrtle Beach location near Barefoot Landing and Cherry Grove Beach
On-site leased restaurant providing additional income
Separate 1,800 square foot manager’s apartment ideal for an owner-operator
Hotel Configuration – Constructed in 1997, the Hotel contains approximately 36,228 square feet and features a concrete slab foundation, exterior stucco finish, and pitched roof design. The Property has been maintained in accordance with brand standards. Guest rooms include 59 Double Queen rooms, 14 King rooms, and 6 Handicap Accessible Double Queen rooms.
Hotel Amenities – In-room amenities include 50-inch flat panel televisions, microwave, refrigerator, coffee maker, work desk, in-room safe, hair dryer, iron and ironing board, and USB charging ports. Hotel amenities include complimentary hot breakfast, free WiFi, seasonal outdoor pool, guest laundry facilities, and a business center.
Leased Restaurant Income – The on-site restaurant space is estimated at approximately 2,350 square feet based on preliminary measurements and is currently operating as AARIV Indian Cuisine. The lease provides approximately five years of remaining term with scheduled annual rental increases, creating a predictable supplemental income stream. The lease features increasing contractual rent with a 53.3% escalation over the initial five-year term. Under a modified triple net structure, the tenant is responsible for utilities, interior maintenance, insurance, and a portion of waste services, while the landlord’s obligations are primarily limited to structural components and real estate taxes. This leased component enhances cash flow diversification and provides stable, growing supplemental NOI to the hotel asset without direct operational responsibility.
Manager’s Apartment – A separate building houses an approximately 1,800 square foot manager’s apartment featuring two bedrooms, two bathrooms, a full kitchen, and living area, offering attractive on-site accommodations for an owner-operator.
Spark Conversion Opportunity – Significant upside potential exists through a Spark conversion and integration into Hilton’s industry-leading reservation system, providing access to powerful distribution channels, increased brand recognition, and improved revenue performance (Spark PIP in Data Room).
Great Location – The Hotel is conveniently located just off US 17, providing direct access to Barefoot Landing, Cherry Grove Beach, Little River, and the broader Grand Strand. Highway 31 enhances regional connectivity, and Myrtle Beach International Airport is located approximately 20 miles south of the Property.
Location
Market Overview
Myrtle Beach and North Myrtle Beach are located in Horry County along the Grand Strand. The market benefits from its strategic position within a day’s drive of a significant portion of the U.S. population, including Charlotte, Atlanta, Raleigh-Durham, Columbia, Greenville-Spartanburg, and the Mid-Atlantic corridor. This strong drive-to accessibility provides a stable base of leisure demand and has historically supported performance during periods of economic volatility.
The Grand Strand attracts more than 18.2 million annual visitors, supported by 60 miles of beaches, nationally recognized golf courses, entertainment venues, and family-oriented attractions. Visitor spending exceeds $13 billion annually, reflecting the region’s enduring appeal as a year-round coastal destination.
North Myrtle Beach benefits from a balanced mix of family leisure travel, golf tourism, youth sports tournaments, and group demand. The North Myrtle Beach Park and Sports Complex serves as a significant year-round demand generator, regularly hosting regional and national events that support weekend and shoulder season occupancy.
Horry County remains one of the fastest-growing coastal regions in the Southeast, with 2026 population estimates exceeding 443,000 residents and sustained annual growth of approximately 3.8 percent. Continued in-migration from retirees, remote workers, and families supports expanding residential and commercial development, strengthening year-round lodging demand and enhancing long-term market stability.
Photo Tour
ADVISORS
Brokerage team
