Fairfield Inn by Marriott

A hotel in Macon, GA

THE OPPORTUNITY

Laurel Real Estate Co. and Lodging Partners, LLC are pleased to offer for sale the fee simple interest in the 78-room Fairfield Inn & Suites in Macon, GA. The Fairfield Inn & Suites is located on Sheraton Dr at the I-75/Arkwright Road interchange (exit #169) in the heart of central Georgia just minutes away from shopping, dining & entertainment and less than 10 minutes from historic, downtown Macon.

The Hotel is located near the Shoppes at River Crossing, Wesleyan College, Middle Georgia State University, the Macon Centreplex, Medical Center of Central Georgia and Mercer University. We are located just minutes away from many local attractions and the historic downtown Macon.

The Fairfield Inn by Marriott hotel in Macon GA is nestled in the city known as the Cherry Blossom Capital of the World and is conveniently located off I-75 in North Macon. From the historic walking tour to driving the Antebellum Trail, the southern charm of Macon is all around.

Nearby you will find Mercer University, Wesleyan College, Georgia Sports Hall of Fame, Ocmulgee National Monument, Tubman African American Museum, and the John Drew Smith Tennis Center. The Hotel is conveniently located near the Macon Centreplex, Geico, and Robins Air Force Base. Downtown Macon offers shops, galleries, and museums by day and then dinner and live music at night.

INVESTMENT HIGHLIGHTS

78 units with interior corridors, outdoor pool, fitness center, and meeting room
$1.5M renovation and PIP completed in 2019 (including new exterior & porte cochere)
Hotel is well-located along a highly trafficked corridor of I-75 near major companies including Mercer University, Middle GA State University, Atrium Health Center, and Geico Insurance headquarters
Room Revenue at 100% RevPAR Penetration is $2,145,000, which is over double TTM 5-2023 revenue $1,065,000

UPSIDE POTENTIAL

The Fairfield Inn & Suites – Macon, GA is a Value-Add Opportunity with tremendous upside potential—ranked 7th of 7 hotels in competitive set and only achieving 49.9% RevPAR Penetration due to significant mismanagement and an absentee owner.

This opportunity presents an exceptional value-add potential to acquire a limited service Marriott branded hotel at a price significantly below replacement cost from an absentee owner. By implementing a strategic repositioning plan, a new investor could unlock substantial potential for increased top-line revenue, enhanced expense control, and improved operational efficiencies, leading to a significant higher bottom-line flow-through.

This premier hotel property offers numerous compelling features for savvy investors looking to capitalize on the thriving Macon market.

PROPERTY OVERVIEW

This Hotel provides complimentary Wi-Fi, and complimentary Hot Breakfast. The Fairfield Inn & Suites offers spacious rooms and suites. The rooms include a well-lit work desk, free high speed internet, microwave and mini-fridge, iron and board, coffee maker, and hair dryer. The Hotel has an outdoor swimming pool, business center, exercise room, and an onsite guest laundry.

PRIMARY INVESTMENT FEATURES

Macon, Georgia is a city rich in history, culture, and economic opportunity. Located at the crossroads of major highways, Macon has become a hub for travelers and businesses alike. Here are some key highlights:

Prime Location: The Fairfield Inn & Suites by Marriott Macon is strategically located in the heart of Macon, Georgia, providing easy access to major highways and local attractions. Macon is a vibrant city with a growing economy and a strong demand for quality lodging.

Proximity to Major Highways: Situated near major highways, including I-16 and I-75, the hotel enjoys excellent visibility and accessibility for travelers. This prime location ensures a steady flow of guests year-round.

Marriott Brand: As a Marriott-branded property, the Fairfield Inn & Suites benefits from the global recognition and reputation of the Marriott name. This provides assurance to both business and leisure travelers, resulting in higher occupancy rates and increased revenue potential.

Strong Demand Generators: The hotel is conveniently located near key demand generators, including business districts, educational institutions, medical facilities, and popular tourist attractions. This diverse mix of demand drivers contributes to consistent occupancy levels.

Stable Economy: Macon’s economy has shown resilience and growth in recent years. With a strong focus on healthcare, education, manufacturing, and transportation, Macon provides a solid economic foundation for the hotel’s success.

Tourism and Culture: Macon boasts a rich cultural heritage, attracting tourists with its historic sites, museums, music festivals, and outdoor activities. The city’s unique blend of attractions ensures a steady stream of visitors throughout the year.

Transportation Hub: Macon is strategically positioned as a transportation hub, with easy access to major highways and the Macon Downtown Airport. This connectivity enhances the hotel’s appeal to business and leisure travelers alike.

MAJOR EMPLOYERS AND DEMAND GENERATORS

Macon’s strategic location at the intersection of major highways and railways makes it a hub for transportation and logistics companies. These companies play a crucial role in the movement of goods and commerce. Macon’s infrastructure has attracted numerous manufacturing and distribution companies, providing jobs in industries such as automotive, aerospace, and food processing which include:

Robins Air Force Base: Robins AFB is a significant employer in the area and plays a crucial role in the local economy. It is one of the largest industrial complexes in Georgia, providing jobs in aviation maintenance, logistics, and support services.

Medical Center, Navicent Health: The Medical Center, Navicent Health, is a leading healthcare institution in Macon, providing a wide range of medical services. It employs healthcare professionals, administrative staff, and support personnel.

GEICO: The Government Employees Insurance Company (GEICO) has a large regional office in Macon, employing people in various roles related to insurance, customer service, and administrative functions.

Kumho Tire: Kumho Tire is a major tire manufacturing facility located in Macon, providing employment opportunities in manufacturing and related fields.

Coliseum Health System: This healthcare system includes Coliseum Medical Centers and Coliseum Northside Hospital, offering healthcare employment opportunities in various medical and administrative roles.

MERCER UNIVERSITY

Mercer University is a prominent educational institution in Macon, Georgia with additional campuses in Atlanta, Savannah, and Columbus. Established in 1833, Mercer University has approximately 9,000 students and has a rich history and a strong presence in the state of Georgia. Mercer University’s main campus is located in Macon, Georgia. The Macon campus is the university’s historic and largest campus, offering a wide range of undergraduate, graduate, and professional programs. Mercer also has additional campuses in other Georgia cities. Mercer University offers a diverse array of academic programs across various disciplines. It includes undergraduate programs in fields such as the arts and sciences, business, engineering, education, health sciences, music, and more. The university also offers graduate and professional programs in law, medicine, pharmacy, nursing, business, and other areas.