Investment Overview
Lodging Partners, LLC is excited to present for sale the HomeTowne Studios Raleigh–Durham. This property is part of a 3-asset HomeTowne Studios portfolio strategically positioned across key Carolinas markets—Raleigh–Durham, Winston-Salem, and Spartanburg. The properties may be acquired individually or as a portfolio, offering investors the opportunity to achieve enhanced scale and regional presence.
The HomeTowne Studios Raleigh–Durham is a 129-room extended stay hotel located in one of the most economically dynamic and fastest-growing regions in the United States. Anchored by the Research Triangle—which is home to Duke University, UNC-Chapel Hill, and NC State—the Raleigh–Durham market benefits from a powerful combination of Tier-1 universities, global employers, top-ranked healthcare systems, and a highly educated workforce. These demand drivers support steady extended stay lodging needs from visiting professionals, relocating families, academic travelers, and medical guests.
Excellent Accessibility & Regional Connectivity
- Direct access to I-40, I-85, I-440, and I-540
- Less than 20 minutes from Raleigh-Durham International Airport (RDU), which offers 450+ daily flights to 62 nonstop destinations
- Anchored by Duke University, UNC-Chapel Hill, and NC State
- Over 174,000 students regionally, producing more than 65,000 graduates annually
- $15.1 billion in annual economic impact from RDU
- Strong infrastructure and planning support long-term regional growth
Value-Add Opportunity Following Corporate Transition
This property is part of a larger corporate portfolio divestiture and represents a great value-add opportunity for an experienced owner-operator. Under absentee and centralized ownership, the asset has not been actively managed to respond to local market needs. A hands-on owner can immediately improve performance by adjusting staffing, refining pricing strategies, and making selective upgrades – positioning the property for stronger revenue growth and long-term asset appreciation.
Property Highlights
Flexible Delivery Without Brand Encumbrance
The property may be delivered unbranded and free of franchise obligations at minimal additional cost, or with optional Red Roof affiliation offering a low-cost change-of-ownership PIP and ramped franchise fees, reducing upfront capital outlays. It is also approved for conversion to Suburban Studios and may qualify for key money incentives and franchise fee relief during the first five years, enhancing financial performance during the ramp-up period.
Extended Stay Format Designed for Efficiency
All 129 studio units feature kitchenettes and are ideal for long-term stays such as workforce housing, relocations, and cost-conscious travelers. Ownership flexibility—whether operating independently, under a new brand, or continuing with Red Roof—allows for adaptable strategies to drive NOI and top line revenue.
Offered Below Replacement Cost
Priced significantly below current construction costs, the asset creates a compelling value proposition for value-focused investors. Red Roof is offering a ramped fee structure and a minimal change-of-ownership Product Improvement Plan (PIP), minimizing upfront brand-related capital requirements. Upon completion of the PIP, the property is well-positioned to realize significant revenue growth.
Guestroom Features & Amenities
- Studio-style layouts with kitchenettes (refrigerator, microwave, stove top, sink, and dining table & chairs)
- Free high-speed Wi-Fi, HD flat-screen TVs
- On-site guest laundry, and vending machines
- Room Mix: 9 Accessible Queen Studios, 84 Queen Studios, and 36 Studios with two Queen beds
Surrounding Amenities
The hotel benefits from proximity to over 49 restaurants within one mile, including Golden Corral, Waffle House, and local eateries such as Backyard BBQ Pit and Thai 55. Grocery options include Food Lion (walking distance), ALDI, and Lidl.
Location
Market Summary – Raleigh-Durham, NC
Innovation Economy & Strong Demographics
The Raleigh-Durham metro, commonly referred to as the Research Triangle, is home to over 1.4 million residents and is projected to grow by more than 25% in the next two decades. The area combines affordability, quality of life, and economic vibrancy, making it one of the top markets for business and population growth in the U.S.
Diverse Economic Drivers
- Technology & Innovation: Home to Red Hat (IBM), Cisco, Epic Games, and Lenovo
- Life Sciences: More than 600 life sciences companies employ over 30,000 people
- Healthcare: Duke Health, UNC Health, and WakeMed serve as major lodging demand drivers
- Manufacturing & Clean Tech: Over 350 firms in clean energy and smart grid technology
Higher Education & Talent Pipeline
Three Tier 1 research universities enroll over 174,000 students and graduate more than 65,000 each year. These institutions drive billions in research and year-round demand from faculty, visiting academics, and families.
Research Triangle Park (RTP)
As the largest research park in the U.S., RTP encompasses 7,000+ acres, houses 200+ companies, and employs over 60,000 workers. It generates steady hotel demand from long-term consultants, training programs, and project teams.
Infrastructure & Air Travel
RDU International Airport continues to expand and enhances the region’s status as a key Southeastern business and leisure hub.
Photo Tour
ADVISORS
Brokerage team
